English SEO checklist for ryokan

International guests search with queries like “Kyoto ryokan English booking”.

1. Design an English entry point

• Dedicated /en or English homepage
• Clear language switcher
• Headline that communicates value in 3 seconds

2. Optimize title and meta in English

• Title 20–65 chars with location + experience + booking intent
• Meta 70–165 chars

3. hreflang and canonical

• Pair Japanese and English URLs with hreflang
• Set canonical URLs to avoid duplication

Run a free HAKO Scan to see your baseline.