Simply using the term "Japanese-style room" in English won't cut it against OTA room cards.
Conclusion: Start by organizing the order of your photos and essential specifications (size, capacity, bedding, bath, view, Wi-Fi), and ensure your captions are more specific than poetic.
Why OTAs Have the Edge
OTAs present facts in a clear format. If your own site only offers atmospheric descriptions, it becomes difficult for potential guests to make comparisons.
Suggested Photo Order
- Exterior / Common Areas
- Entire Room
- Bedding (bed or futon)
- Bath / Toilet
- View / Details
Essential Facts
- Size in square meters
- Capacity
- Bedding type
- Bath / Toilet type
- Amenities
- Smoking policy
Caption Style
Be concrete rather than poetic. Instead of saying "the scent of tatami," use descriptions like "Futon bedding for 2; en-suite toilet; shared onsen."
Synchronization
Ensure that the descriptions of bedding and baths are consistent across your website, OTAs, and Google Business Profile.
Next Steps
To assess your readiness for international guests, including aspects beyond room descriptions such as discovery, trust, and bookings, consider using the free HAKO Scan.
Studio HAKO — Japan, ready for the world.