OTA and own-site SEO: strengthen Booking.com and your website
"Reservations through Booking.com and Agoda are fine, but traffic to our own site does not grow."
OTAs help discovery; your website deepens understanding, trust, and direct booking.
Why relying on OTAs alone is risky
Commissions (often 15–20%) compress margins as volume grows.
Make OTA and website SEO complementary
- Use consistent English naming across listings and your site
- Publish unique English content OTAs cannot replicate
- Capture direct intent with English SEO for branded queries
Summary
Treat OTAs as discovery and your website as the place to convert trust into direct revenue.