Simply stating "Kids welcome" is not enough to encourage overseas parents to make a reservation.
The key takeaway is to present information clearly in English, including age ranges, free bedding ages, children's meal options, availability of baby beds, and bath rules, all leading to a reservation call-to-action.
Reasons Why Slogans Fall Flat
Without clear pricing and age information, families are hesitant to take the risk of booking.
Essential Information to Include
- Age ranges
- Free bedding options
- Children's meal pricing
- Availability of baby beds
- Bath rules (designated children’s hours and private bath options)
Suggested Page Structure
- Family-friendly accommodations
- Pricing
- Meal options
- Bath facilities
- FAQ
- Booking section
Photography
Use authentic images of families enjoying their stay (avoid excessive stock photos).
Next Steps
If you want to assess not just the family section but the overall international readiness of your site, consider using the free HAKO Scan.
Studio HAKO — Japan, ready for the world.