Many businesses find that while they receive bookings through OTAs, their own English experience pages fail to generate inquiries. This is a common gap.
The key takeaway is that your English experience page should focus on product specifications rather than just descriptive text. Include all essential details such as duration, meeting points, languages, inclusions, cancellation policies, and a clear call-to-action for booking.
Why Thin English Pages Lose Out
OTAs present information like duration, pricing, and cancellation policies upfront. If your own page only contains atmospheric descriptions, international guests will struggle to compare options and proceed with direct bookings.
Essential Blocks
- What it is (Description of the experience and target audience)
- Duration / start times
- Meeting point (Include a map link)
- Language (Availability of English guides and their scope)
- What’s included / not included
- Price and tax
- Cancellation policy
- How to book (Options for Reserve / Request)
Trust Blocks
Include information on difficulty levels, weather cancellations, age restrictions, accessibility, and items to bring. Avoid vague phrases like "please contact us"; instead, provide clear answers where possible.
Direct Booking vs. Inquiry Only
If possible, allow for direct bookings in English. If inquiries are the only option, clearly state the expected response time in English.
Synchronization Check
Ensure that the meeting point and pricing are consistent across your site, in GBP, and in confirmation emails.
Next Steps
If you want to identify gaps not only on your experience page but also in discovery, trust, and booking processes, start with a free HAKO Scan.
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